Recently during Dasara Jessie Paul, Chief Marketing Officer of Wipro and her family were in Mysore and were on the  Royal Mysore Walks. It was interesting how we got across to eachother. It was on twitter where Jessie was promoting her new book No Money Marketing A  very catchy title for any entrepreneur. And I was promoting my Walks

Coupla days later, Got a tweet from Jessie saying that she and her family would be in Mysore and wanted to know if they could do the Night Walk during Dasara. A few tweets and a few hours later I was showing them around my city which was beautifully illuminated for Dasara.

NoMoney Marketing is a book on frugal marketing. A concept every business no matter how big or small would like to implement. After all who wouldn’t want more mileage by spending as little as possible It gives you a good perspective as to how you should go about creating your brand and how you ought to market it effectively. The book is simple, to the point (no high flying jargons), crisp and gets you thinking. Though it talks about examples from the IT world, The ideas can be put to use across businesses. In fact watching the Author promoting her book is a great learning on marketing. After all the Internet is going to change how we all do business and this a good book for anybody who wants to sell.

As for me, I was delighted to have an autographed copy of the book from the author and some real good tips on marketing from the CMO herself  And I must say they cracked all my trivias on Mysore, the only ones to do so on my Walks so far